Teeth Whitening

All You Need To Know About White Dental Beauty Teeth Whitening

89% of people would say this is worthwhile


So you have tried a whitening toothpaste, over the counter ‘so-called’ teeth whitening treatments and other mass-market gimmicks that sound too good to be true? They have left you feeling lighter on the pocket instead of lighter on the smile?

You know as you are making a purchase with such high expectations for such little cost that you don’t really expect it to work … why would you? We get what we pay for right? You’re not alone, we all do it and eventually what we aspire to have is the real thing, the best of the best and if it’s important to us we manage to find the money to pay for it and justify it to ourselves.

A great smile is the first thing people notice about us, it’s gives us more confidence and it helps us in love and our career, so do it once and do it right.


White Dental Beauty with NOVON® is a worldwide leading tooth whitening brand. It is known in the dental industry for providing high quality, innovative and clinically reinforced whitening products which are safe, effective, unique and offer a patient experience unlike any other.

The double whitening action of White Dental Beauty removes surface staining and lightens the teeth from within. With products ranging from fast-acting with an application time of as little as 30 minutes per day, to gels that can be worn overnight, treatments are available to suit all individuals’ lifestyles.

White Dental Beauty is also the only whitening brand to offer an extra mild formula which is specifically designed for patients with sensitive teeth. Male or female, old or young, White Dental Beauty has helped enhance thousands of natural smiles.

What to expect

The treatment involves three visits to the practice.

  1. The first appointment involves meeting the dentist and having impressions of your teeth taken for custom made bleaching trays.
  2. A week later you return to the practice to collect the whitening products and custom made trays, you will receive advice on how to use the products. In addition to your kit and instructions, a personalised instruction card can be provided by the dentist for extra guidance and tips.
  3. The whitening process can be carried out for approximately 1-3 weeks depending on how light you want to go and your dentists guidance. The gel is gently flavored with a pleasant mint taste which leaves your mouth feeling fresh and clean. then you return for your third visit to see how the shade of your teeth has changed.

Teeth whitening can be long-lasting, and with good maintenance and top-ups, your white smile can last for years. Top up syringes must be purchased through a dental practitioner, White Dental Beauty gels are only for sale through professional dental practices, anything sold over the internet or on the black market cannot be guaranteed to be legitimate.


White Dental Beauty gels all feature NOVON® patented technology. This means the gels produce a long-lasting whitening effect within a shorter time frame in comparison to whitening using a regular gel. White Dental Beauty gels are carefully formulated to maintain a neutral pH which is kind to teeth, contain water to avoid dehydration and include a desensitising agent to help eliminate sensitivity during recommended treatments. White Dental Beauty is used by thousands of dentists and they produce outstanding results.

Did you know?

Peroxide whitening has often been a barrier for patients who want to whiten despite having sensitive teeth. With the help of NOVON®, White Dental Beauty offers these patients the ability to whiten using an extra mild formula. The gel contains lower levels of peroxide, yet it can achieve the same results as a standard gel, meaning the teeth are less exposed to the sensitivity issues higher concentrations can cause.

To book your appointment, please call our friendly team on 0208 226 2151

Make Appointment

Opening Hours
Monday8.00 AM – 9.00 PM
Tuesday8.00 AM – 9.00 PM
Wednesday8.00 AM – 9.00 PM
Thursday8.00 AM – 9.00 PM
Friday8.00 AM – 9.00 PM
Saturday8.00 AM – 2.00 PM
SundayTemporarily closed, please contact our Ealing branch 0208 914 8226 for an alternative service.

Lunch Break: 2:00 PM – 3:00 PM

We Offer Dental Sedation for Nervous Patients!